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{ Made to Order, Made to Measure, Made to Last }

SHOP ยป { BROADWAY COLLECTION }

Shop Broadway

{ Please click on the images below to find out more information about each item }




// Inspiration

The Broadway collection was the very first line I created for ALEX&RA, and what better place to start than right at home! This collection is inspired by my neighborhood of Pacific Heights, but more specifically Broadway Avenue.

The mix of architecture on this street is incredibly fascinating to me because these blocks represent such a rich history of San Francisco. The style here is ornate, but refined, a little bit intimidating, but welcoming as well. I tried to mimic these dichotomies in this collection, first and foremost with my choice of materials.

After perusing fabric stores all around the city, I eventually chose to work with beautiful lightweight silk fabrics, originally meant for use in men’s ties! I was so inspired by their bold hues and delicate patterns. They made such a great combination. So there I went, busily working to create these first designs. I made sure to include thoughtful features like hidden pleating and waistbands that tie into bows as well as subtle details like tiny groups of vintage buttons, sewn closely to form a makeshift broach.

This collection personifies my neighborhood of Pacific Heights. It recalls fond memories of the past but is suitable for the everyday woman, charging towards her ever brightening future.

so we lingered, so we might have stayed, like rapt figures in some forgotten painting